Saturday, January 8, 2011

Failure to launch: Malaysian Animation Industry Rumours or News

Looking at 2010 in review and retrospect, it's actually hard to imagine that the Malaysian animation scene was relatively quiet for a multitude of reasons. There were a lot of pomp and ceremony from 2009 leading up to 2010, but it all led to quite a failure to launch of several local animation projects.


When can we see it?

Alamaya the Movie by Shock3D for instance, received a lot of coverage up to early last year. This writer, like so many local animation fans were waiting with bated breath - this writer also helped the team to gain some coverage from the local press back in January 2010. By mid 2010 however, it was heard that the CEO had left for his old alma-mater, Avant Garde Studios. The current status of the movie is unknown, although some have speculated that it has something to do with inadequate funding to push the movie through for promotions - that and also claims by animation fans on the Internet that they disliked the voice acting...



Les Copaque is also not off the hook despite being able to make inroads to Disney Channel Asia, Indonesia and of course onto your children's school bags, toys and knick-knacks. In 2009 this writer had the opportunity to watch the trailer preview of the next upcoming movie starring the adorable twins, Upin & Ipin - this had very nice textures and lighting effects, compared to the first Geng: The Adventure Begins movie. This one featured the sometimes rambunctious twin toddlers (at least I think they're toddlers judging by the head-size-body-ratio) in space! Be it imaginary or real - you gotta to admit, that would have been something cooler than the norm where local animation is concerned.

That was of course before the migration of the seven original pioneer members of Les Copaque to form a new outfit called Animonsta, now based in the MDeC MAC3 facility in Cyberjaya. Putting together these two, might give the impression that there was a lack in the talent to push the movie through. It isn't so. When Nizam A. Razak was asked about this upon his leaving, he said that Les Copaque had enough trained up resources and talent to keep on going. Being a perfect gentlemen however, he declined to say anything else on the reasons as to the pioneer team leaving; save that it was a good that they gained invaluable experience making their first feature animation.

Nizam and Animonsta received extensive coverage in the local media


Later, through the grapevine, it was heard that Les Copaque had changed the setting of the proposed second movie - of all things, to cater to the Indonesian market. So the space scenario was given the boot and this writer thought that space would be quite a universal scenario for most people, regardless the country. Is this the reason why the project has been delayed? Maybe popularity has led into a lull of some sorts. Good or bad, you'd be the judge of it.

Just about 6 to 7 months ago, a reliable source said that Les Copaque wanted to branch out into 2D animation. Not as easy as some might think: the type or artistic talent is totally different from 3D animation. Well, no secret there about the 2D - there's still a lot of appeal in 2D; something that Disney should have thought about. The animation setup for 2D differs and someone from a 2D background definitely has to be brought in. Someone was. Somehow it's heard that the project has hit a snag though. That someone left.

A xenophobia-related issue was mentioned by the source, which was tight lipped about the matter as well. Issues are definitely abound but let's all hope that Les Copaque will ride the storm and fall through just fine with another movie soon.

With the success of Les Copaque you would know that it really made every Malaysian state want to jump onto the bandwagon so that they can have a "made in _____(state name here)_____" label on their respective animation works.

The PTTC Building

Perak went as far as offering partnerships via the KPerak initiative based in the PTTC building. A great idea but it was rife with problems from the start - such as the changing ruling government from one political party to the next. It really made a lot of creative content companies suffer. Spacetoon (an international company which is likened to be the Cartoon Network of the Arabic speaking regions of the world) and Tri-Silver had to sit and wait until the dust settled.

They thought the ordeal was over but then came the news about the building itself was underpowered for the computing equipment - for animation you really need great number crunching capability within a air conditioned area. In most cases, dealing with international clients or partners, this can be round the clock; Spacetoon for example is a multinational which means workload sharing. Broadband throughput would be very crucial. The power issue, as we are made to understand has been resolved.

What hasn't been settled however are payments promised to joint ventures or partners or collaborators - whom cannot keep their studios running on their own if they don't finish and sell off their products. Which in turn they cannot finish because they cannot pay the animators that work for them - which will also mean that Perak's dream to have a 'made in Perak animation' product will be further off mark.

Maybe it's just a funding issue. But that's old news. From within the industry, it seems those which are successful either slog through using the bare essentials or they have very deep pockets. Those that slog through, still pool the money from private investors - there are no banks willing to risk money for animation.

Awww my Boll; how c'mon now!
The funding organisations are somewhat similar (you know who you are)- animation is of course a high risk enterprise. Aspiring animators hope for grants and handouts. Yes that will help, but not in the long run. To be aggressive about it maybe a German or Canadian model has to be adopted - take for instance that German director (Uwe Boll) which keeps making those computer game adaptations that suck. He just keeps on making em, they eventually go to DVD anyway but at least he gets to make movies and the money does trickle in, albeit slowly.

Thailand started with a 3D animation of a white elephant and going strong. The director even had the gall to say that not even Malaysia (among others) had the capability.

Singapore did one Chinese zodiac animal movie, which wasn't particularly that good, but it made them seen. Interest was generated and service work has been streaming in. Of course Lucas Arts has setup there as well. What are we missing here?

There are of course hits and misses. High risk, high returns. It doesn't work if you're to chicken about it and want to play cautious. Yes it involves throwing in a lot of money. But it doesn't have to be a money pit. Despicable Me for example was a creative risk, but it worked...

Sadly enough maybe there's something we're not doing right even with some interest generated here such as some triple A games company setting shop here or even with Rhythm n Hues setting up in Malaysia. They're here for the promises we make them. They're here for the relatively cheap talent. Do we learn anything? Maybe.

What is sadder, is that there are some from within the industry and the supportive devices and vehicles that say that going into animation is essentially a bad idea - they're just pushing the envelope because they have to or because it's something that they've been doing all along, so they just follow on through. They say that mobile content - apps included is where the money is. Animation is too much work, too risky, too expensive and to congested in a small place like Malaysia. Well true on some counts, but doesn't mean that it won't work.



Terry Thoren (link is to where he used to work) once said, that Malaysia is a secret that he hopes other people don't discover - he means in the animation sense of course. Rocketfish, which was Thoren's studio here, is no longer here. The GM Alice M. Dizon, who had worked with Hanna Barbera, has also headed back to the Philippines. Maybe we need to discover ourselves that we can do - we need to believe and help out the industry if we ever want the bragging right anyway.

5 comments:

Unknown said...

Perak's initiative in developing its Creative Content Hub in 2004 is around the same time as the creation of Les Copaque (Before Haji Burhanuddin's investment) and not directly related to the success of "Upin & Ipin" as claimed in your blog.
From the start, Perak is committed in nurturing local creative content companies (and not Animation companies only) and this year, one international CGI-intensive movie called MANTERA will be released from the Perak's Initiative. thank you.

Zeeman said...

@Hantu: Salam. errr Thanks for the comment....Yes you're quite right. I guess that's the purpose of having comments enabled on the blog to sift and weed things out. The stalling caused by changing of govt makes the timeline a bit blurry as to when exactly the initiative started.

Perhaps it would have been more accurate to say that animation projects in general were inspired by the Les Copaque success.

Yes of course, there are other companies there as well in Perak. I was thinking of narrowing down Zanimated for mostly animation.

Besides Perak, Terengganu also had an initiative prior to Geng, which also failed to gain traction after a bit of fanfare.

Granted however - that Les Copaque had made the other states wake up. For example Kelantan and Kedah are looking into animation. I know this first hand. I was involved in at least one project.

As for Mantera - I was handling Spacetoon as client during the announcement at Finas. It's good to know that progress is being made. I'll drop email to Madam Sharifah of Spacetoon sometime soon to ask on the progress.

BTW Hantu were you attached to an animation studio in Puchong before? I may have met you before.

Appreciate your feedback - please drop in again. If you have announcement and details of projects and progress that you'd like to share, please do drop a line.

Thank you.

Unknown said...

Salam Zeeman, thank you for admitting the unintentional mistake. Really appreciate it. Yes, we've met before at Finas. I'm attached to an animation company who first brought Spacetoon to Perak, even before Madam Sharifah left MDeC.

The locally produced international movie MANTERA was denied BCI2 Grant in 2008. The reason given by the BCI2 committee was that MANTERA is categorized as a CGI movie and not an animation per se but ironically MDeC supports and even invests in Rhythm & Hues (R&H) who deals with CGI for movies. One of MDeC high ranking even joins R&H.

Even funnier, one of the BCI2 committee member's animation company received BCI2 grant with recommendation from the committee to increase the original amount of money applied.

Our animation industry is full of lobbyist who lobbied for grant money, position in association, etc. These lobbyist tend to overshadow the real players out there.

Sorry for my frankness Zeeman but I think that's what happened when you're getting too old and tired in this industry.

Zeeman said...

Hellow again Hantu!

Sorry for this late reply to your follow up comment, been busy writing for my day job...CNY is coming so everything has to be in a lot earlier...

I'm OK with making mistakes and admitting them - life's a learning process anyway. There's so much that I don't know, but I think I know a thing or two which some others don't as well...

At times I'm very tempted to say things here, but I have to be responsible - being a 'real' journo before taught me integrity - so I have to omit some names, facts etc; I don't want to get friends into trouble...

I know your frustration, as I am frustrated too. I've been very supportive to the industry in my own way. Writing is one way and I did do a piece in NST on the funding problems faced by animation companies sometime ago - maybe it fell on deaf ears?

My attempts to get into the industry so far has met with dead ends. Too bad. Wish I could be of help, but they don't seem to want it. So here I am writing and observing from the sidelines.

I know what you're saying...About the real players and all. I have a friend with an animation co. going through bad times and been promised grant help but in the end its the others with silken voices and silver tongues and golden handshakes that get it first, so I've heard.

Some people might brush that aside as sour grapes. But there must be some fact in it?

If you are keen, you can email me at zeeman01@gmail.com and I can give you my contact details. Otherwise I think Madam Sharifah still has my mobile number I think.

Nice of you to drop by Zanimated! Thanks!

Zeeman said...

How is it that FaceBook says that I can't post up Zanimated? It says that it was flagged as being abusive?